A strong, well-defined corporate identity will reinforce brand recognition for your company. What is corporate identity design? Corporate identity design consists of the various visual elements used on your business card, letterhead, envelopes, labels, sign age and all of your marketing communications. These elements include the combination of your logo, colors, fonts, shapes, images, messaging, etc. This package must be professionally designed and developed properly because it plays such a significant role in the presentation of your company’s visual image. Your business collateral must have a unique, as well as consistent, “look and feel” to differentiate you from your competition.
Good design looks nice. Great design is something that is unique and gets remembered. It’s proven that a professionally designed corporate identity package can make the difference between a prospect making a decision to use your services or your competitors. Just think of what influences and motivates you when you are choosing to use a company’s products or services. Most likely the visual elements and quality of presentation has effected your purchasing decisions more often than not. It’s always important to make a good first impression and at Corporate Communications, Inc. we can translate your new identity into all of these materials for you.